Vocabulary - aim, goal, objective, etc.

Aim = direction or intention e.g. The aim of the video game is to collect as many coins as you can.

Goal = the object of a specific ambition e.g. We need to set some goals if we want to make a profit.

Objective = the overall purpose of an action e.g. The objective is to get as many gold medals as possible.

Target = a specific aim e.g. Our target is to increase sales by half a million dollars.