In many countries very few young people read newspapers or follow the news on TV. What do you think are the causes of this? What solutions can you suggest?
Many youngsters have a poor general knowledge of what is happening in their country and about world events because they do not follow the news. This is sad because it leads to apathy and it means they are not interested in decisions that affect their daily lives.
There are so many distractions and ways for young people to spend their free time that it’s hardly surprising that they don’t follow the news. They would rather be doing something else like shopping, going out with their friends or travelling than listening to all the depressing information broadcasted on TV. Young people have a different attitude towards the news with many of them believing it is boring or it has nothing to do with them, or perhaps their parents never encouraged them to take an interest in the world around them when they were children.
It is now possible to read newspapers online and watch live updates minute by minute on the internet. This change in direction of mass media might attract young viewers' interests as they spend a great portion of their time surfing the web. Perhaps leading newspapers and networks can use smart marketing tactics to increase clicks on their sites from young people. If they make news bulletins interactive, allowing some form of interaction (like tweets) and comments, young people are likely to take an interest.
If a young person is not interested in following the news that is their personal choice. The internet however has increased involvement in shaping events by allowing people to share what interests them and allowing them to voice their opinions.
No comments:
Post a Comment