Cinema attendance in some countries is on the decline. What do you think are the causes of this development and what measures could be taken to solve it?
In the past cinema was a popular form of entertainment and in many cases it was actually the only way for adults and teenagers to enjoy a good movie. Although cinema continues to be popular in some countries like India which has its own film industry, in other places movie theatres have shut down.
One reason for this decline is the number of alternative options available today for watching films. Devices such as tablets, pcs and mobile phones allow viewers to watch movies at any time and any place, usually for free. People also have the opportunity to see films on a big screen with the use of home-cinema and satellite television which has a range of the latest movies. People spend a lot of time at home in front of a screen and they are able to download films immediately after they have been released. Secondly, there are many more choices available for entertainment today and people may find these options more active, interactive and fun than going to the cinema.
We can learn from this art form so it is important to try and preserve it somehow. A good way to do this is to organise festivals and promote interesting, independent films. The Golden Horse film festival in Taipei, Taiwan for example gives awards to movies made in Mainland China, Singapore, Taiwan and Hong Kong. Having sponsors and advertising these events as well as giving awards, publicizes movies and encourages people to watch them at the cinema. Organisations and the industry could subsidize tickets to make them cheaper or offer special tickets so that going to the cinema is affordable. Finally, making quality movies, with an interesting plot and good acting might be helpful.
Question taken from Direct to IELTS Student's Book p.101