Sunday, 16 December 2012

Academic Writing - Model Answer (Task 1)

The data given in the table shows how much of the global cell phone market share is held by manufacturers over a two year period; 2005 and 2006.

Nokia had the largest market share (32.5%) in 2005 followed closely by the other brand category at 19.2%. Motorola had a 5% lead over Samsung. The remaining three manufacturers, L.G, Sony Ericsson and BenQ Mobile captured a small percentage of the market share, less than 7%.

Only three manufacturers witnessed an increase in their market share the following year. Nokia, Motorola and Sony Ericsson’s shares rose to 35%, 21.1% and 7.4% respectively. Samsung’s position in the market dropped by about 1% while L.G suffered a small fall of 0.4%. BenQ Mobile’s market share became almost half of what it was in 2005 and Others fell by 3%.

Overall, the mobile market was dominated by Nokia in both years whereas BenQ Mobile had the smallest share. Three companies improved their position in the market whilst the rest did not perform as well as they had done a year earlier.

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